They say ignorance is bliss, but when you know better you do better! Launching a business isn't a walk in the park, and not everyone knows where to start. I can provide way more in-depth non-negotiables once you schedule your 1-hour strategy session with me, but in the meantime, I'd like to share my absolute top 3 with hopes that it helps at least one budding business owner.
1. You must have a website. Website builders like Wix, Shopify, and Squarespace (to name a few) can help you cut design cost by thousands. Your site doesn't have to be perfect, but it has to tell people who you are, what you do, what you offer, and a way for them to contact you as needed. It should also look neat and professional. The concept of building on your platform through a website has not lost its way.
2. Keep your business page separate from your personal page (on any and all social media sites). Your workout videos and throwback Thursday pictures are great, but if a potential client visits your page in dire need of what you have to offer, you risk losing their attention (thus, losing them as a whole) if they have to sift through photos of your dog, your beach day, and your new meal plan just to narrow down how your business can assist with their needs. We always want to be relatable to the people supporting our brand, so it's ok to post personal things on a business page from time-to-time if you feel it is relevant to your brand, or will inspires your audience at any capacity.
3. Always place an insanely high value on customer service. No exceptions. Sure, it's your company, your choice, but if your business, especially, thrive on referrals and loyal clientele, providing the utmost customer service should be just as important for your business as generating consistent income.